Logmind
AI-powered AIOps platform — product design, design systems, Webflow, and ongoing brand support.
UI/UX Designer · Toptal Verified Expert
Designing products people actually want to use.
I'm Yana — a UI/UX designer with 13+ years of experience taking apps, websites, and platforms from first sketch to shipped product, for companies like Trivago and LiveonRiviera. I have a developer background, a passion for technology, and a flair for style — and I've won awards from one of the world's largest creative networks.
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Years experience
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Design projects
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Consulting clients
- Based in
- Buenos Aires, Argentina
- Currently
- Omnidya & Logmind
- Previously
- Dynojet, ITDC, StartMart
- Education
- Web Design Cert., Aalto University
Selected Work
A few things I've shipped
Seven selected projects from my Toptal portfolio, spanning product design, SaaS, community, and eCommerce.
Bruno Wine
UX and conversion-rate optimization for a Shopify-based online wine seller.
Omnidya
An AI-powered InsurTech platform — from personas and wireframes to a shipped MVP across web, iOS, and Android.
Aleksandra's Boutique
Research-led Shopify redesign focused on conversion, structure, and a luxury experience.
CatTailer
CatTailer project.
InfinityMoms
Web UX and UI for InfinityMoms.
Colabri
Product design and branding for Colabri.
Work Experience
Where I've worked
Fifteen roles across product design, freelance work, and consulting, pulled from my Toptal work history.
UI/UX Designer
Omnidya
2020 - PRESENT
- Designed an InsurTech platform that uses AI, data transparency, and safe driving. The project successfully implemented MVP and ran marketing campaigns via social media platforms. Users can access the desktop and iOS and Android apps.
- Built the project from ideation into wireframes and from wireframes into interactive prototypes. Updated the old logo into a new one, designed a new brand book, style guide, and sketch files for developers and the Zeplin system. Created illustrations for the project.
- Created possible personas, user flows, and wireframes at the very beginning. We did testing with prototypes on the mobile and created a database of user behavior. Implemented corrections. It was a very interesting and satisfying journey.
- Worked with a remote team of developers to implement new flow screens, supporting team members with necessary assets and ideas.
- Used InVision, the Sketch app, Miro, Zeplin, Adobe Creative Suite, Anima, and Adobe XD.
Technologies: Product Design, Adobe Photoshop, iOS, Android, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, Wireframing, Mobile Design, Mobile UI, UI Design, Figma, Prototyping, App UI, App UX, Illustration, Logo Design, Branding, Sketch, Zeplin, Miro, Life Insurance, User Interviews, B2B, Digital Product Design, Component Libraries, Audits, Responsive Web Apps, Web, Landing Pages, Digital Brand Identity, Performance, Marketing Design, Rapid Prototyping, AI Design, Data Visualization, Android UI Design, Mobile, Intuitive UX Design, Visual Design, Adobe Creative Suite, Iconography, User Experience Design, Information Architecture (IA), Microsoft PowerPoint, Presentation Design, Low-fidelity Prototypes, High-fidelity Prototypes, PowerPoint Design, Website Design, Investment Presentations
Product Designer
Logmind
2019 - PRESENT
- Designed an AI-powered web application, Logmind v1 and Logmind v2. This is a software app that analyses big data. Logmind is turning boring data into useful insights that make a difference.
- Created a web app, mobile version, and a responsive home page for the company marketing materials. Also, built the brand book, style guide, and design system for the whole project. Consistency was key.
- Worked with the team members and invited testers to improve the product. I used testing methods, such as the A/B test. I worked with Google Data and applied all the best UX practices to the final product.
- Used Logmind, an AI-powered log data intelligence platform. The company is based in Switzerland.
Technologies: App UX, Web App UX, Design, UI Design, Web App Design, Web Design, SVG Animation, Branding, Design Systems, Software, Dashboard Design, Artificial Intelligence (AI), Big Data, Data Visualization, User Interviews, B2B, Digital Product Design, Responsive Web Apps, Web, Landing Pages, Digital Brand Identity, Performance, Pitch Decks, Marketing Design, Rapid Prototyping, AI Design, Android UI Design, Mobile, Intuitive UX Design, Visual Design, SaaS, Illustration, Adobe Creative Suite, Iconography, Business to Business to Consumer (B2B2C), SaaS Design, User Experience Design, Microsoft PowerPoint, Presentation Design, Pitch Deck Design, Low-fidelity Prototypes, High-fidelity Prototypes, PowerPoint Design, Website Design, Investment Presentations
Co-founder and Creative Director
Rovee.io
2018 - PRESENT
- Co-founded a company called Rovee.io, including company name, logo, style guide, and system designs.
- Created low fidelity and high fidelity wireframes and prototyped.
- Developed product marketing for Rovee.io while being in the MVP stage.
- Created a team of developers and curated the process. Currently in the role of facilitator.
Technologies: Adobe Photoshop, Adobe Experience Design (XD), Proto.io, Sketch, InVision, Complex Application User Interfaces (UI), Product Design, Rapid Interactive Prototyping, User Interviews, B2B2C, Web Design, Landing Pages, Digital Brand Identity, Creative Direction, Android UI Design, Adobe Creative Suite, Iconography, Microsoft PowerPoint, Website Design
Freelance Product UI/UX Designer
Independent
2008 - PRESENT
- Worked with a range of clients focusing on mobile and web apps for US and EU markets.
- Worked as a full-stack designer for startups and companies.
- Designed a platform for event managers for both web and mobile, Android and iOS. Developed design system and style guide. Created wireframes and clickable prototypes.
- Worked as UX researcher and consultant for companies. Helped businesses to build structured and effective presentations.
- Won the web design category at one of the world's largest creative networks' 2013 awards.
Technologies: Adobe, Avocode, Zeplin, Figma, InVision Studio, Flinto, Sketch, Product Design, A/B Testing, UI Audits, UX Audits, Consulting, UX Flows, User Flows, Wireframing, Web Design, B2B2C, Digital Product Design, Landing Pages, Digital Brand Identity, Illustration, Adobe Creative Suite, Iconography, Microsoft PowerPoint, Presentation Design, PowerPoint Design, Website Design
UX Designer
BGLP, LLC
2024 - 2025
- Conducted a UX audit of the Shopify platform and identified potential barriers.
- Provided a list of actionable recommendations to enhance user experience. Delivered a comprehensive report outlining findings and suggestions via Miro.
- Tested the web store via online tools such as Crazyfrog, Google, etc.
Technologies: User Experience (UX), Shopify, Conversion Rate Optimization (CRO), Web Design, User Interface (UI), eCommerce, Digital Brand Identity, AI Design, Android UI Design, Mobile, Intuitive UX Design, Visual Design, Adobe Creative Suite, Iconography, Shopify Design, Business to Business to Consumer (B2B2C), User Experience Design, Presentation Design, PowerPoint Design, Headless CMS, Website Design, Investment Presentations
Landing Page Designer
Punto Rojo Digital Marketing LLC.
2024 - 2024
- Conducted user research for the company to build brand-new web pages.
- Built brand new pages with better content structure through the Unbounce web tool.
- Created new images (vector/nonvector) using all Adobe products, as well as banners, illustrations, data illustrations, and character illustrations.
- Improved credibility in the industry through Google ranking.
Technologies: Landing Page Design, Web, Conversion Rate Optimization (CRO), UI Design, Web Design, Unbounce, UX Design, Responsive Web Design (RWD), Iconography, Shopify, Shopify Design, User Experience Design, Microsoft PowerPoint, Website Design, Investment Presentations
UI/UX Designer
Blind Spot Tech
2019 - 2020
- Designed an app and website that significantly boosted user engagement and attracted more visitors, informed by insights gathered through user interviews.
- Created A/B test and UX audit for the brand new project that helped recognize problems and successfully solve them.
- Delivered a complete pack of structured deliverables to the developers and worked closely with the team.
Technologies: Branding, Mobile Apps, Mobile App UI, Mobile App Design, Mobile UX, Prototyping, Interactive Prototypes, Brand Guidelines, High-fidelity Mockups, User Experience (UX), User Interface (UI), Intuitive UX Design, Visual Design, Adobe Creative Suite, Iconography, Shopify Design, UX Research, User Experience Design, Microsoft PowerPoint, Website Design, Investment Presentations
UI/UX Designer
Healthy Life Enterprises, Inc.
2019 - 2020
- Improved designs that were provided by the client via Sketch and Figma.
- Created new designs for the client via Sketch and Figma using the existing design style guide.
- Implemented new ideas for improving user experience on the website admin pages.
Technologies: Sketch, Zeplin, UX Design, UI Design, Web Design, eCommerce, Magento 2, Visual Design, Healthcare Services, Adobe Creative Suite, Iconography, UX Research, Website Design
Senior UI/UX Designer
Dynojet
2018 - 2019
- Redesigned a Magento eCommerce website for dynojet.com.
- Created new wireframes in Adobe XD for web and mobile.
- Built interactive prototypes in InVision for mobile and web.
- Created responsive design for web and mobile in Sketch.
- Worked on new features for sales improvement and a new content structure for a landing page.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Complex Application User Interfaces (UI), Product Design, Design Systems, Web UX Design, User Interviews, B2B2C, Audits, Landing Pages, Digital Brand Identity, Data Visualization, Mobile, Visual Design, Adobe Creative Suite, Iconography, Website Design
Product Designer (UI/UX)
Simplified Trade
2018 - 2018
- Designed and re-structured a platform for companies, including design of both the native iOS and the web platform. This product is built to help companies manage their stores by sending surveys to managers.
- Created a new structure with wireframes for the new product. Added new features and made the application easy to navigate.
- Changed regular wireframes into a clickable prototype in InVision.
- Tested the prototype and came to the final version. Used real user testing and US market research.
- Created another prototype for a mobile app using Adobe XD and implemented it into Invision.
- Designed the web platform and mobile app in Sketch, available to users by requesting a demo or signing up.
- Handled consultation and the transformation of the client's ideas into interactive wireframes.
Technologies: Proto.io, Adobe Photoshop, InVision, Adobe Experience Design (XD), Sketch, Complex Application User Interfaces (UI), Product Design, Design Systems, Web Design, Rapid Interactive Prototyping, Digital Product Design, Audits, Landing Pages, Digital Brand Identity, Data Visualization, Visual Design, Adobe Creative Suite, Iconography, Headless CMS, Website Design
Product Designer (UI/UX)
Venutopia
2018 - 2018
- Designed an Airbnb-like application for web and mobile. It allows users to easily organize weddings. Couples can book venues and vendors from one platform.
- Completed market analysis for California. Built the sitemap UX for the web site (desktop) and mobile application.
- Built an interactive/clickable prototype in InVision.
- Created the landing page design in Sketch with responsive versions for mobile and tablet.
- Created new Brandbook with updated icons set and style guide.
- Designed assets for social networks and presentations.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Complex Application User Interfaces (UI), Product Design, Design Systems, B2B, Landing Pages, Digital Brand Identity, Visual Design, Adobe Creative Suite, Iconography, Website Design
UI/UX Designer
Adjarabet
2017 - 2018
- Created wireframes for mobile and desktop via Miro.
- Provided high quality graphics for web and mobile.
- Designed user friendly interfaces for mobile and web.
- Created user experiences prototypes and did user research.
Technologies: Sketch, InVision, Adobe Illustrator, Adobe Photoshop, Complex Application User Interfaces (UI), Design Systems, Web Design, Web UI, User Interviews, Landing Pages, Digital Brand Identity, Agile, Illustration, Adobe Creative Suite, Iconography, Website Design
Lead UI/UX Designer
ITDC
2012 - 2017
- Met with clients, learn about the product, and researched to come up to the best ideas and solutions.
- Developed web sites, apps, for SaaS companies, startups, informational portals, banks, insurance companies, etc.
- Communicated between developers and clients to move projects forward.
- My design process was: research, paper sketching, prototyping, designing in Sketch, Figma, Invision, Adobe Creative Suite, etc.
- Consulted developers and did design review of their work.
Technologies: Adobe After Effects, Flinto, Figma, Principle, Sketch, Adobe Photoshop, InVision, Android, Design Systems, Web Design, User Interviews, Digital Product Design, Landing Pages, Digital Brand Identity, Marketing Design, Agile, Visual Design, Illustration, Adobe Creative Suite, Iconography, Website Design
Lead Designer
StartMart (Moscow)
2012 - 2013
- Designed a new brand website for an eCommerce platform.
- Worked with Google Analytics to collect data and use it to make a design audit.
- Created A/B testing and tested products with different platforms.
- Created the design system, improving design elements.
- Designed wireframes for landing pages for web and mobile.
- Worked with marketing materials and created visuals for social networks.
- Collaborated with front-end developers on the improvement of the visual side of applications.
Technologies: Proto.io, Adobe Illustrator, Sketch, InVision, Adobe Photoshop, Art Direction, User Interviews, Digital Brand Identity, Visual Design, Adobe Creative Suite, Iconography, Website Design
Designer and Developer
Alliance Group Holding
2007 - 2012
- Developed a content management system using PHP and MySQL.
- Created design and improved the structure of the website.
- Contributed to brand development and corporate style guide for subsidiary companies.
- Worked with the marketing team to create high-quality print materials.
- Consulted with developers and did a design review of their work.
Technologies: MySQL, PHP, Adobe After Effects, InVision, Webflow, 3D, Adobe Illustrator, Adobe Photoshop, User Interviews, Digital Brand Identity, Visual Design, Adobe Creative Suite, Iconography, Website Design
AI-Empowered
Human craft, AI-accelerated.
I built my skills on real projects long before the AI era, so I can do any design task human-only. But I've embraced the new possibilities agents give today, in both designing and building.
Skills
Tools & expertise
Process
How I work
01
Research
User interviews, personas, and competitive audits to understand the real problem first.
02
Sketch & wireframe
From paper sketches to structured low-fidelity wireframes and user flows.
03
Prototype & test
Interactive prototypes in Figma, Sketch, or InVision, validated with real users.
04
Handoff
Dev-ready specs, style guides, and design systems delivered via Zeplin or Figma.
Contact
Let's build something great together.
Available for hire — UI/UX design, design systems, and consulting.